Sunday, August 30, 2009

Google lets other ad networks in on AdSense

Google's popular AdSense program will soon be open to other ad networks, allowing multiple parties to compete for display ad space on publisher websites.

Certified third-party networks will be able to bid in auctions to appear on AdSense sites, which will help publishers generate the most profit from every ad on their sites, according to a post on the company's Inside AdSense blog. Currently, Google serves ads from advertisers who bid on keywords using the company's AdWords tool.

Google did not name any of the partner ad networks, but said all networks must be certified first, and publishers will be given the ability to opt out of displaying ads from any -- or all -- of the networks.

Partner networks will be allowed to serve ads based on behavioral targeting, but will not be able to retain any data for future advertising, according to Google.

Originally Posted here

No comments: