How Google Adsense Detects Invalid Clicks?

I just came to know how Google Adsense detects invalid clicks. I hope this is the very good information to avoid your Adsense websites from invalid clicks.

IP Address:
If the Adsense click is originated from the same IP Address as the one used for accessing your Adsense account, your account is flagged.

Cookies:
Most home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer.

Other Google Services:
Thinking that you are safe just because you do not access your Adsense account? Think again. This time, consider these: Gmail, Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, and so on, and so on. With the wide range of services they provide, Google can trace the originator of most (or probably almost all) clicks.

Click Pattern 1:
Oh, why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?

Click Pattern 2:
And why is it that people accessing these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

Click Pattern 3:
And why the ad-clickers like to hit and run, compared with non ad-clickers that surf a few pages before leaving?

Click-Through-Rate (CTR):
Your CTR may range from 0.5% to 10%, but if it exceeds a certain point (probably around 10%), you are flagged.

Geo-Location:
Used Urchin (Google Analytics) before? Then you should know that Google can trace traffics origin down to the small town. Different IP doesn’t mean much. Unless you site is really targeted to one small geo-point, a high number of clicks from nearby location will get you banned quickly.

Hardware address:
MAC address of the LAN card, modem, and router works almost like a fingerprint. I’m not sure if Google can track this, but probably they do. They have rocket scientist, remember?

Advertisers conversion rate:
Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your Adsense account disabled.

Search Engine Ranking:
Your website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? That sounds like something is in play. Regardless of whether it is an adware-embedded software, spam, trojan clickbot, or intentionally installed click-exchange network, it doesn’t sound right.

Webpage Design:
How about the “click here” or “support us”? Google has the best search engine in the world. Is it really that hard to find those words?

Combo:
Each of these detection methods might seem rather weak. But combine them together, and not many click-fraud can pass-through these filters. Even the smartest clickbot will have a hard time.

Read More AT http://www.maheshkukreja.com

YouTube Adds AdSense-like Revenue Sharing

Launched late last year, YouTube’s Promoted Videos program allows publishers to place bids for keywords in order to achieve placement on relevant YouTube search results pages, similar to Google’s auction mechanism for publishers via AdWords.

Until now, the Promoted Videos only showed up alongside those search results as well as periodically on the YouTube homepage. But YouTube just closed the loop by adding Promoted Videos to related partner watch pages in the Related Videos section, adding an AdSense analogy to the revenue-sharing equation.

With the new change, now Promoted Videos are contextually matched to YouTube partner watch pages (simply YouTube’s term for an individual video’s page) based on the content of the video and text on the page, giving publishers an extra promotional boost on video pages that are naturally related to the audience’s interest.

The new system also shares with AdSense its revenue-sharing power: both the publisher of the Promoted Video and the partner whose page it appears on will share a cut of the advertising money with YouTube. The net effect is to make the Promoted Videos program more effective overall by making its videos visible not just on active search results pages but on passively related partner pages as well.

The Promoted Videos show up in the Related Videos column in the right sidebar, clearly delineated with a yellow background and a text tag. It’s a relatively small change with big implications for publishers making use of the Promoted Videos program, who will now benefit from the increased exposure to their videos. Other YouTube partners benefit as well, by getting a cut of the revenue from the Promoted Videos featured on their watch pages.

http://mashable.com/2009/08/04/youtube-revenue-sharing/

Google Adsense Optimization Tutorial

by Elva

What is google adsense and where to put it?

No matter what type of website you have, whether it is a content driven site, an affiliate site, a site that you sell your own products on or anything else, you should definitely be using Google Adsense to generate extra money. From experience, I know several webmasters out there who generate over $4000.00 a day! Yes a day, from using Google adsense on their sites. This is a must for any webmaster.

Let me first explain what Google Adsense is. I’m sure you’ve seen those google ads everywhere on the internet that say “Ads by Gooooooogle” on them. Just about every website you see out there today has used them simply because they are so easy to use and can make anyone rich.

How do these ads work? I’m sure you are asking yourself that question. Well Google is the leading internet marketing site online, and continues to grow at a very quick rate. Anyone that owns a website that follows Googles guidelines can advertise in Google’s Adwords Program. How this system works is that you as a webmaster decide to pay a certain amount of money to google for every click someone makes to go to your site. These ads are shown on both google’s search engine results, and on other webmasters sites who use Google Adsense. Basically every time an ad is clicked, the webmaster who is advertising has to pay google the amount he bid for that keyword.

If a visitor visits your site and clicks on an ad from google adsense, you get approximately 40-60% of what that advertiser is paying to Google. For example if the advertiser is paying Google $3.00 per click for his keyword, and that ad shows up on your site, and is clicked, you end up getting approximately $1.50. You might think that $3.00 is a heck of a lot of money to pay for one single click, but there are actually companies, individuals, lawyers etc who pay as much as $200 per click. Yep that means that if that ad was to show up on your site and someone clicked it you’d get about $100! Check out the following link for a list of some of the terms which pay the best:

Top 900 Paid Adsense Keywords $30 And Above Adsense Keywords

OR

1500 hot keywords

Ok so how do you start? Simply go to http://adsense.google.com to apply for their program. Once you are accepted (most sites are), you will be able to login, and generate a simple javascript code that you place on your website just by copy and pasting it into the position you want. They allow you to choose from a selection of sizes, and use any
colors you would like for your ads. Once you have created an account, there are several things you must decide.

First of all the way google adsense selects which ads appear on your site, is that they send out a search engine type robot that scans your site (and the pages on your site) to determine what each page is about. For example if you have a page on your site about “Banking”,the ads that you put on your site will most likely be about “Banking”. Google does this to help you get the best clickthru rate possible. After all they want you to make money, because the more you make, the more they make.

Positioning Your Ads Correctly

Something that a lot of webmasters (most of them) don’t know about Google adsense is that if you use more then one ad block, you have to be aware of how the system decides where to put the highest paying ads. From many tests that I’ve done, I’ve found that those ads that are the highest up on your site are the ads that will have the highest bid prices. Also on top of this, if you are using a table to seperate your site in a neat manner, the system will put those ads that are worth the most in the cells that are closest to the top left hand corner of the table.

So for example if you have a table on your site, simply to make a nice looking side bar on the left hand side of your page, the google ads that you put in that left hand side bar will be valued higher then those put in the main section of the page (even if the ones in the side bar are at the bottom).

What does all this mean? Well you obviously want to put the highest paying ads in a spot where you will get the most clicks. What I love to do when using a content based website is put my ads in between paragraphs, so that the reader has to see them. Since I want the highest paying ads there, I would not put an ad on the very top of the site. That would just decrease the value of the ads that are located in the prime position (between paragraphs).

If you have multiple paragraphs, the best way to position your ads would be to put them all between paragraphs. If your content is only 1 paragraph long, then I suggest putting an ad at the very top of the paragraph right under the header, and another ad at the very bottom of the article.

If you are not into the idea of breaking up your text with Google ads, then do this simple task. Go to the webpage that you are considering adding adsense to, Observe where your eyes go first, then ask a friend to do the same thing. Most likely both of you will find that your eyes go in the same general area. This is the area where your adsense ads should go. Google has recently release the adsense “heat map” which displays the hot and cold areas for ad clickthrus on a webpage. The heat map can be viewed here:

the darker the color the better the click thru rate.

Selecting The Right Colors

Selecting the right colors for your Google Adsense ads is very valuable as well. There are times you want the ads to stand out and there are other times that you want them to blend in with your content. Usually if you are putting ads within paragraphs I suggest making the background color of the ad match the background color of the rest of your site. This will ensure the most clickthrus as the ads tend to appear as if they are links provided by you about the topic. The key is to make the ads look like part of your content rather then advertisements. If you are putting ads on the top of your site above the article, or on a side bar to the left or right hand side of the article, I usually recommend making these ads stand out as much as possible. Bright colors are great even if it might contrast heavily with your site. Contrast is the key in this situation. Make sure you change the colors of the links so that they are readable on the new background you set for your ads.

Read More

Which visitors will click your ads and which ones won't

By Kevin Duffey

When monetizing your blog or website, it's important to understand which web visitors will click your advertisements and which ones will not. Knowing the performance of the various visitors types, especially when it comes to ads, is crucial knowledge as a web business owner or operator.

How to find out who is clicking your Ads

The best part about Google's services such as Adsense and Analytics is that they work together (note: you can also integrate Adwords with your Analytics account). You can integrate your Analytics to show visitor and traffic data with regards to your Adsense performance. The setup is easy and only takes a few quick steps. Once you do that you can see who is clicking your ads and who isn't.

What you're likely to see

Once you integrate Adsense and Analytics, you will most likely see that your organic search traffic are the visitors that are actually clicking your advertisements. Why is that? I believe this is because of the following reasons:

1. Repeat visitors (non search traffic) are likely to already have trained eyes when it comes to your layout and content. This means that they are trained to not see your advertisements, and as a result, not click them. For the same reason, your readers almost never click on ads while reading your RSS Feeds.
2. Search traffic visitors are looking for answers and are likely to click on an ad (and leave your page) if they think it will get them closer to the answer to the question for which they originally searched.

Why do you need repeat visitors then?

If we're not monetizing our repeat traffic then do we even need them? Yes, we do. First, there are other monetization methods; for example, affiliate marketing. Affiliate marketing is likely to do better with repeat traffic, because these visitors are much more likely to trust you and your recommendations.

Also, repeat visitors helps build your website or blog brand as well as build your general traffic data which is important for other web rankings and metrics (Alexa).

Conclusion

To conclude, both repeat traffic and one-time search hits are important to your blog. When it comes to ads, it's rare (but not impossible) that your repeat visitors will be the ones helping you earn money through Adsense, but your repeat visitors are valuable for other reasons.

Read Original Post here

Google lets other ad networks in on AdSense

Google's popular AdSense program will soon be open to other ad networks, allowing multiple parties to compete for display ad space on publisher websites.

Certified third-party networks will be able to bid in auctions to appear on AdSense sites, which will help publishers generate the most profit from every ad on their sites, according to a post on the company's Inside AdSense blog. Currently, Google serves ads from advertisers who bid on keywords using the company's AdWords tool.

Google did not name any of the partner ad networks, but said all networks must be certified first, and publishers will be given the ability to opt out of displaying ads from any -- or all -- of the networks.

Partner networks will be allowed to serve ads based on behavioral targeting, but will not be able to retain any data for future advertising, according to Google.

Originally Posted here

http://www.imediaconnection.com/content/24239.asp

Google Affiliate Network: Announcing Google Affiliate Network payments through Google AdSense

Google Affiliate Network publisher payments will now be made through AdSense to offer publishers a wider range of payment options. Publishers can also manage their payment information in new ways and enjoy consolidated payments from Google if they use other Google products.

Starting on August 13, 2009, the primary user of your Google Affiliate Network publisher account will see an account notification asking them to create an AdSense account or link to an existing account. Accounts linked before midnight (Eastern Standard Time) on September 21st, 2009 will receive payments through AdSense for July and August 2009 earnings (depending on relevant advertiser payment terms). Publishers should create or link an AdSense account as soon as possible to avoid delays in Google Affiliate Network payments.

Earnings prior to July 2009 will be made through the existing Google Affiliate Network payment system.




Google Affiliate Network: Announcing Google Affiliate Network payments through Google AdSense